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About us

Who We Are 

Doon Merch is a youth-led clothing brand founded by passionate IITians, driven by the idea of blending creativity, comfort, and culture into everyday wear. We specialize in customized merchandise that speaks your vibe — from college tees to streetwear staples.

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What We Believe 

At Doon Merch, we believe that clothes are more than just fabric — they’re a reflection of your story. Our mission is to empower self-expression through quality apparel that feels good, looks great, and tells the world who you are.

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